Local SEO aims to make your business appear in the local search results pages on Google and Bing, when users search for the products or services that you offer. A high ranking in local search results is absolutely crucial for local businesses, which often depend on that visibility to generate a large portion of their revenue
. Among other things, Local SEO deals with Google My Business pages, citation building (see below for a good definition), quality backlinks and a website with content that has been optimized for search engines.
What’s important to know: if one of your competitors does rank higher than you, in the local search results on Google or Bing, it doesn’t mean that they are better than you. It may simply mean that your competitor hired a better SEO guy! That’s something you’re about to change.