What are citations?

Citations are mentions of your business name, address and phone number (NAP) on another website. Think of citations as being like reference verifications for job candidates. Search engines such as Google or Bing need to confirm your business information is accurate and up-to-date and they do this by reviewing the citations that can be found on different websites. If your business information is accurate and up-to-date across on all websites, then you have a better chance of ranking highly in local search result pages on Google and Bing.
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